News Releases

Facebook   Twitter
American Society of Agronomy
5585 Guilford Road • Madison, WI 53711-5801 • 608-273-8080 • Fax 608-273-2021
Twitter | Facebook | RSS News Release Feed

Contact: Susan V. Fisk, Public Relations Director, 608-273-8091,

Coolbean the Soybean: bringing agronomy to life

Teaching students about agronomy through the life cycle of a soybean

FOR IMMEDIATE RELEASE, December 13, 2013

NEWS RELEASE: Susan V. Fisk, 608-273-8091,

Madison, WI—Soybeans are one of the most nutritious beans on the earth, making for a healthy food. One-half cup of soybeans has three times more protein than a hotdog! But food is only one aspect of this amazing crop; they are also used in the production of cardboard, cars, crayons and more. Soybeans are the second most planted crop in the U.S., just after corn, and are vitally important to the US economy. In Wisconsin alone, soybean production is a $1.6 billion industry.

Because soybeans are such an important industry, author Shawn Conley, PhD, decided to create the character of Coolbean the Soybean to help children learn about agronomic, crop and soil sciences. The book, which carries the same title as the character, is published jointly by the American Society of Agronomy, Crop Science Society of America, and the Soil Science Society of America.

Coolbean the Soybean explains the job of farmers and agronomists through characters named Haila and Aliah, respectively, who Conley named after his daughters. Along the way, Coolbean explains modern farming techniques, how a seed becomes a plant and then produces a crop. The book tells the story of how soil, sunshine, and water affect the growth of the plant.

Conley is an agronomy professor and the Soybean and Wheat Extension Specialist at the University of Wisconsin-Madison. “I wanted to develop a fun, yet educational, tool to help teach today’s youth about where food comes from, career opportunities in agriculture, and explain why soybeans are so important, not only here in the US, but around  the world,” says Conley. “My daughters were the main reason for writing this book, but I also remember being inspired at an early age by my first and second grade teacher, Mrs. Swiggum. Hopefully this book can help inspire the next generation of agricultural scientists.”

Coolbean’s content follows Common Core education standards. “We chose to follow the format of the STEM (Science, Technology, Engineering and Math) graphic novels and comics because it’s a style that kids are very comfortable with,” says Lisa Al-Amoodi, managing editor of books for the societies. “It also allowed us to package a lot of nonfiction science content into a cool story about a soybean.”  

Coolbean the Soybean goes on sale December 16, and can be purchased on, or by calling 608-268-4960. Educators interested in classroom adoption may contact Lisa Al-Amoodi ( The book was published with generous support from the Wisconsin Soybean Marketing Board.

The American Society of Agronomy (ASA) is an international scientific society with 8,000+ members dedicated to the conservation and wise use of natural resources to produce food, feed, and fiber crops while maintaining and improving the environment.

The Crop Science Society of America (CSSA) is international scientific society comprised of 6,000+ members who advance the discipline of crop science.

The Soil Science Society of America (SSSA) is an international scientific society that fosters the transfer of knowledge and practices to sustain global soils. SSSA is the professional home for 7,000+ members dedicated to advancing the field of soil science.

The Wisconsin Soybean Marketing Board (WSMB) is a farmer organization focused on improving the Wisconsin soybean industry and its ability to feed the hungry world while being stewards of the land we farm. 

If you would like to schedule an appearance by Dr. Conley, contact Susan Fisk at the number above.

The American Society of Agronomy (ASA), is a scientific society helping its 8,000+ members advance the disciplines and practices of agronomy by supporting professional growth and science policy initiatives, and by providing quality, research-based publications and a variety of member services.